With the rising popularity of online shopping, it’s more important than ever for brick and mortar stores to attract and maintain a healthy customer base. Anyone in retail will tell you that there are many challenges associated with operating a retail store on a daily basis, with one of the biggest and most important being able to sustain a high amount of shopper traffic. In order for retail store owners to increase the amount of customer foot traffic and meet sales goals, they first need to collect data regarding their existing daily traffic. The best way to assess shopper traffic so management can set appropriate sales goals and marketing plans is by implementing the latest retail analytic technology at store locations.
There are various retail analytic tools on the market which can help retail store owners and operators gain a better grasp of their customer base in order to adjust the store’s appearance or products to appeal to potential buyers. One of the most basic and best ways to attain valuable customer data is by people counting. If you’re a business owner, it’s recommended you take advantage of modern retail counting technology which allows you to track the movement and actions of customers. There are many ways you can do this including installing surveillance cameras, setting up a guest wi-fi signal customers can log in to on their devices, or installing special sensors at the entrance of the store. You could also look at having a professional mobile application constructed for your store that can collect useful customer information while they shop. Once you have a better understanding of shopper activity, you’ll be able to adjust marketing and business plans in order to increase profits and keep the business. thriving. You’ll also then be able to better manage staff and manage time to better serve customers.